Improving Email Notifications for E-Commerce in Kentico 13

Putting Automatic Email Notifications Into Practice in Kentico 13

CMS for Kentico 13 with a C# backend solution

using CMS.EmailEngine;
using CMS.EventLog;
using CMS.DataEngine;
using CMS.SiteProvider;
using CMS.Helpers;
public void SendShipmentEmail(int orderId)
{
    OrderInfo order = OrderInfoProvider.GetOrderInfo(orderId);
    if (order != null && order.OrderStatus.StatusName == "Shipped")
    {
        EmailTemplateInfo emailTemplate = EmailTemplateProvider.GetEmailTemplate("OrderShippedEmail", SiteContext.CurrentSiteName);
        if (emailTemplate != null)
        {
            EmailMessage message = new EmailMessage();
            message.EmailFormat = EmailFormatEnum.Default;
            message.Recipients = order.OrderCustomerEmail;
            message.From = EmailHelper.GetSender(emailTemplate, EmailHelper.GetDefaultSender(SiteContext.CurrentSiteName));
            message.Subject = EmailHelper.GetSubject(emailTemplate, "Your order has been shipped");
            message.Body = MacroResolver.Resolve(
                emailTemplate.TemplateText.Replace("{{trackingNumber}}", order.GetStringValue("OrderTrackingNumber", string.Empty)));
            EmailSender.SendEmailWithTemplateText(SiteContext.CurrentSiteName, message, emailTemplate, null, true);
            EventLogProvider.LogInformation("SendShipmentEmail", "EMAILSENT", "Email sent successfully to " + order.OrderCustomerEmail);
        }
    }
}

Handling Dynamic Email Content with Macros in Kentico

Kentico CMS macro utilization

{% if (Order.OrderStatus.StatusName == "Shipped") %}
{% capture emailContent %}
Order Update
Your Order
Your shipment is on its way!
Here's your tracking number: {{ Order.CustomData.m_c_orderShippingForm_OrderTrackingNumber_txtText }}
{% endcapture %}
{% EmailSender.SendEmail("no-reply@yourdomain.com", Order.OrderCustomerEmail, "Your Order Has Shipped", emailContent) %}
{% endif %}

Important FAQs about Kentico's Email Automation

1. In Kentico, how do I configure email automation?
2. The Marketing Automation module in Kentico allows you to build up email automation by creating processes that send emails in response to particular actions or criteria.
3. Is it possible to send emails using external services and Kentico?
4. Yes, Kentico's Email Relay settings allow for connectivity with third-party email providers like SendGrid or Mailgun.
5. Is it feasible to modify Kentico email templates?
6. Yes, Kentico has an adaptable email template editor that lets you modify HTML directly or with a WYSIWYG editor to customize layouts, styles, and text.
7. How is email tracking handled by Kentico?
8. By inserting a tiny picture pixel into every email sent, Kentico records emails and lets you see open rates and link clicks in the Email Marketing module.
9. Is it possible to plan an email to be delivered later in Kentico?
10. Indeed, emails can be set up to be delivered at a later time using marketing automation tools or directly within the email widget.

Concluding Remarks on Kentico's Automation of Communications

Using Kentico 13's robust templating and macro features correctly is essential to the implementation of automated communications. This guarantees that emails are sent out when order statuses alter and that the information within, including tracking numbers, is correct and pertinent. Understanding Kentico's API and liquid templating syntax in detail is necessary to solve problems involving dynamic content recognition. Once understood, these skills greatly improve the post-purchase experience for customers by offering timely updates and information.