Fixing Problems with Formatting in Google Enhanced Conversion

Improving Google Conversion Tracking Data Integrity

Managing Data using PHP and JavaScript

<?php
// Ensure $email_string and $phone are properly formatted before sending them to the client-side script.
$email_string = 'foo.bar@telenet.be'; // Example email
$phone = '1234567890'; // Example phone number
// Use quotation marks for string variables to ensure JS compatibility
$email_string = json_encode($email_string);
$phone = json_encode($phone);
// Generate the script with proper formatting
echo "<script>try{
    gtag('config', \$GOOGLE_AD_CONVERSION_ID);
    gtag('set','user_data', {\"email\": \$email_string,\"phone_number\": \$phone});
    function gtag_report_conversion(url) {
        var callback = function () {
            console.log('gtag conversion tracked');
            if(typeof(url) != 'undefined') {
                window.location = url;
            }
        };
        gtag('event', 'conversion', {'send_to': \$GOOGLE_AD_CLICK_SEND_TO, 'value': \$amount, 'currency': \$currency_string, 'transaction_id': \$transaction_id, 'event_callback': callback});
        return false;
    }
    gtag_report_conversion(undefined);
} catch(e) {
    console.error(\"Error during gtag conversion\", e);
}</script>";

Error Handling on the Client Side and Validating Data for Conversion Tracking

Adding Strength to JavaScript's Error Checking

// Client-side JavaScript for validating email and phone data before submission
function validateUserData(email, phone) {
    const emailRegex = /^(([^<>()\[\]\\.,;:\s@\"]+(\.[^<>()\[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/;
    const phoneRegex = /^[0-9]{10}$/;
    if (!emailRegex.test(email)) {
        console.error('Invalid email format');
        return false;
    }
    if (!phoneRegex.test(phone)) {
        console.error('Invalid phone format');
        return false;
    }
    return true;
}
// Wrap this validation around your data submission logic
if (validateUserData(userEmail, userPhone)) {
    // Proceed with gtag conversion tracking submission
} else {
    // Handle the error or prompt user for correct data
}

Enhanced Conversions FAQ

1. Google Enhanced Conversions: What Are They?
2. With the use of first-party data, such as email addresses, Google Enhanced Conversions enhances conversion tracking and offers a more comprehensive view of conversion actions across platforms and devices in a privacy-safe manner.
3. How does tracking accuracy go better with enhanced conversion?
4. Enhanced Conversions fill in the gaps in conversion monitoring where cookies can fall short by safely hashing and utilizing first-party data (such as email addresses), resulting in a more precise assessment of the efficacy of advertising campaigns.
5. Does Enhanced Conversions require user consent?
6. Yes, all applicable privacy rules and regulations must be complied with while collecting and utilizing personal data for Enhanced Conversions. This includes gaining user consent where necessary.
7. In what ways does Enhanced Conversions protect user data?
8. Hashing is a technique used to safeguard user data. It converts the data into a distinct string of characters while maintaining privacy and security.
9. Are cookies necessary for Enhanced Conversions to function?
10. Yes, by utilizing hashed first-party data, Enhanced Conversions are intended to increase tracking accuracy in situations where cookies are unavailable or unreliable.

Concluding Remarks on Optimizing Enhanced Conversion Tracking

The complexity of setting up Google Enhanced Conversions emphasizes how important careful data management and formatting is. As seen, improper formatting can cause major problems with accurately recording conversions, such as the removal of quote marks surrounding variables like phone numbers. Furthermore, to guarantee data security and adherence to privacy requirements, the hashing of personal data—a criterion stipulated by Google—must be carried out accurately. Through the identification of prevalent problems and the provision of fixes, this investigation has improved the handling and formatting of data, hence increasing conversion tracking's effectiveness and precision. Through the resolution of these issues, companies can use Enhanced Conversions to obtain more profound understanding of their advertising campaigns, facilitating better decision-making and optimization tactics. The most important lesson is how crucial it is to pay close attention to details while setting up and maintaining conversion tracking systems, since this has a direct impact on the caliber of the data and the conclusions drawn from it.